About
To stay low and keep firing is to persist towards one’s ambitions with
silent intensity and faith in the unknown. Much like the idea that one cannot
hear trees grow yet may find themselves enveloped in the vastness of the forest,
we possess the potential for growth both unheard and unbound. Stay Low Keep Firing
is a clothing brand that intends to encapsulate this mantra while highlighting many of the artifacts, moments,
poetry and seemingly mundane phenomena of the urban world that built us
and inspires America’s culture.


The ghillie suited figure in Stay Low’s Logo
represents the efforts to remain unseen while in the pursuit of our ambitions and
desires. One might find that as they grow
in these pursuits, the figurative ghillie
used as a veil
up to that point starts to become more
an adornment, a symbol of achievement.
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